KEEP FUN SIMPLE
THE STORY
Fun does not need to be complicated.
A beach. A Moosehead ice bucket. Some rocks. Two friends. That was enough.
Where the idea started
RockPail
Brent and Brad did not need a product strategy. They needed something to do. A bucket and some rocks became a game. The important part was never the bucket. It was what happened around it.
What became the brand
The game is just the excuse. The people are the point.
KeepFunSimple is the brand built around that idea: simple games, good gear and things worth wearing that give people a reason to get together and actually play.